Practical guides for Australian tradies who want more jobs from Google and less from lead platforms.
Most tradie websites look good but generate zero business. Here's how to turn a digital brochure into a lead-generating machine, starting with your site structure, copy, and mobile speed.
Free builders like Wix and GoDaddy hide their real costs in upsells, renewal shocks, and lock-in. Here's what a tradie actually pays over 3 years on these platforms.
Renewal shock, domain lock-in, upselling pressure, and a website builder that struggles with mobile speed. Here's why more tradies leave GoDaddy every year.
Google ranks mobile speed above almost everything else for local search. If your tradie site loads slow on phones, you're invisible, even with perfect GBP and reviews.
hipages charges $129–$599/mo before you buy a single credit. Here's how tradies are building their own lead pipeline instead.
Most tradies never complete more than 40% of their GBP. Here's what to fill in, what to skip, and why it's your fastest path to free local leads.
The subscription fee is just the beginning. Add credits, competition, and the cost of leads that go nowhere, and a metro tradie can spend $900/mo for results they can't own.
From free DIY builders to $5K studio sites: here's what a tradie website actually costs, with an ROI calculator to help you decide what's worth it.
The essential software stack for Australian tradies: website, job management, accounting, scheduling, and reviews. Complete with costs and integration tips.
Channel-by-channel analysis: SEO, GBP, referrals, paid ads, directories, social media. ROI per channel and the optimal mix for tradies this year.
Complete step-by-step GBP setup guide for tradies. Verify, optimise, post, collect reviews, and rank higher in local search, all for free.
Home, Services, About, Gallery, Contact: what to write on every page of your tradie website. Copy templates, SEO tips, and examples for each page type.
12-month marketing calendar for Australian tradies. What to market when: AC in summer, heating in winter, landscaping in spring, pre-Christmas cleaning.
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