Real Results. Real Trade Businesses.

Eight Australian trade businesses — different trades, different cities, different problems — and what changed when they switched to TradesPro.

What these case studies show

Not marketing stories. Actual before-and-after accounts.

Every case study on this page is based on a real Australian trade business that was generating work a certain way, ran into a problem, and made a change. We document what the business was doing before, what the specific problem was, what TradesPro changed, and what happened afterwards.

We don't invent numbers to make the results sound better. If the outcome is "the phone stopped being quiet in January" we say that. If it's "three months pipeline filled in two weeks" we say that too. The businesses we cover range from sole traders who were relying entirely on word-of-mouth, to small teams burning through directory spend on hipages and Oneflare, to more established operators who had a website but it wasn't pulling any leads.

The problems these businesses had before TradesPro are common ones. Invisible on Google. No system for chasing reviews. Relying on lead platforms that charged per enquiry without any guarantee the job would convert. A website that looked fine but generated no calls. No way to re-engage past customers or run a referral programme.

The kinds of outcomes they experienced after making the switch: more inbound calls from people searching directly for their trade and suburb. A steady stream of new Google reviews building credibility for future visitors. Fewer dead enquiries because the lead capture forms and CRM work together. And, for several of them, the ability to stop paying for directory leads because their own site was generating enough work.

Read the full case study for the trade closest to yours — the specific context matters more than a summary.

What these businesses had in common before they switched

Across eight different trades and seven different cities, there are three things that come up in almost every case study. These aren't unique problems — they're the standard starting point for most good tradies who haven't figured out their online presence yet.

They were good at the work. The problem was never the quality of the job — these are competent, experienced tradespeople who do solid work. The problem was that their online presence didn't reflect that, so the right customers either never found them or couldn't tell they were worth calling.

The solution in every case came down to the same thing: giving the business a proper online presence that could find leads, convert them, and build reputation on autopilot — instead of relying entirely on the tradie to hustle for every job.

Good at the work, invisible online Strong reputation among existing customers. Zero presence for anyone searching Google for their trade in their area.
No consistent system for new leads Relying on word-of-mouth, a directory subscription, or both — without any owned channel that could generate leads independently.
Reviews accumulating slowly or not at all Happy customers who would have left a review if asked — but nobody was asking them systematically after each job.
No referral or repeat-booking mechanism Past customers who were happy but hadn't been given a reason to refer anyone or rebook — a pool of potential work sitting untapped.
Case studies

Eight trades. Eight real accounts.

Pick the trade closest to yours and read the full before-and-after breakdown.

Plumber

Thompson Plumbing

Emergency plumber servicing Sydney metro. Went from relying on Hipages leads to owning their full pipeline.

+100% monthly jobs in 60 days
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Electrician

BrightSpark Electric

Residential electrician in Melbourne. Replaced directory spend with a dedicated lead generation website.

Booked solid in 3 weeks
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Builder

Cornerstone Construction

Custom home builder in Brisbane. Used the TradesPro JobFlow system to build a project pipeline that replaced cold calling.

$180K+ pipeline added
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Landscaper

GreenScape Landscaping

Landscape design and construction team on the Gold Coast. Before/after galleries drove a 40% increase in quote requests.

+40% quote requests
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HVAC

ComfortPro HVAC

Heating and cooling specialist in Perth. Emergency service SEO CTA drove a 60% increase in after-hours call volume.

+60% emergency calls
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Cleaner

Spotless Clean

Commercial and residential cleaning company in Adelaide. Online booking integration doubled recurring weekly bookings.

2x recurring bookings
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Painter

Precision Painters

Interior and exterior painting team in Sunshine Coast. Built a 3-month pipeline in 14 days through their TradesPro site.

3-month pipeline in 14 days
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Diesel Mechanic

Diesel Dudes

Heavy vehicle diesel mechanic servicing mining and agriculture in regional QLD. Targeted B2B SEO filled their books 6 weeks out.

Booked solid 6 weeks out
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