A Sydney plumber with 8 years in the trade was paying HiPages $900/month for leads that cost $225–300 each. TradesPro cut that to $30/month flat.
$870/mo savings · 2,900% ROI
A Sydney plumber, 8 years in the trade with two apprentices, was paying HiPages $129/month base subscription plus $50–80 per lead. Total monthly cost: roughly $900. He was getting 12–15 leads, converting 3–4 into jobs. Each paying customer effectively cost $225–300 in platform fees. His margin on those jobs was getting crushed — HiPages was consuming 60% of his gross profit on every lead-sourced job.
The real cost wasn't just the money. On HiPages, he was one of 10+ plumbers competing for every enquiry — customers compared by price, not reputation. They never learned his name or remembered his brand. On top of that, 40% of leads were unqualified: outside his service area or below his minimum call-out fee. He was paying for leads he could never convert, with no way to filter them.
A full TradesPro site replaced the HiPages dependency — same lead volume, full ownership, zero per-lead fees.
A 7-page site showcasing completed plumbing work, service areas across Sydney, and a clear contact flow. Customers see his work before they call — no more competing on price alone.
Full GBP setup with service areas, categories, photos, and regular posting. The plumber now ranks organically for "plumber Sydney" and suburb-specific searches — no per-lead fee.
Leads that don't book immediately receive a 3-email sequence: confirmation of enquiry, pricing guide, and a "still looking?" reminder. This recovered 15% of initially lost leads.
24/7 emergency booking form on the site — urgent plumbing jobs are submitted even when he's asleep. SMS alerts fire instantly. Zero missed emergency calls.
| Metric | Before (HiPages) | After (TradesPro) |
|---|---|---|
| Monthly cost | $900/mo | $30/mo |
| Monthly leads | 12–15 | 15–20 |
| Jobs per month | 3–4 | 5–6 |
| Cost per customer | $225–300 | $5–6 |
A direct comparison of what changed for this Sydney plumber.
That's $10,440/year back in the plumber's pocket — with better leads and full brand control.
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