A Brisbane premium builder was trapped on HiPages competing against cheap-quote tradies. TradesPro let him show his work — 3–4 premium jobs/month at $25K+ average, zero platform fees.
6% site conversion · 100% premium leads
A Brisbane builder specialising in premium renovations (average job: $25K) was paying HiPages $500/month subscription plus $50 per lead. He was competing against tradies advertising "cheap renovations" and "quick flips" — clients on HiPages compare by price first. He couldn't showcase his before/after transformations, premium finishes, or detailed project scope on a platform built for commodity pricing.
The result: 80% of HiPages leads were budget shoppers with no interest in quality renovations. He was spending $500+/month to filter through enquiries that were never going to convert. He was losing 60% of potential premium clients who couldn't assess his quality through a platform that stripped away all visual differentiation.
A portfolio-first website that lets the work speak — because premium clients book what they can see.
Full-screen gallery with 20+ renovation pairs — kitchens, bathrooms, extensions, outdoor living. Each project includes square meterage, timeline, and material choices. Clients see quality before they enquire.
90-second video testimonials from past clients walking through their finished renovations. Social proof that builds trust and justifies premium pricing before the first conversation.
Each major project has its own page: the challenge, the solution, materials used, timeline, and final result. Premium clients research before they call — these pages close the deal.
Clients select renovation type (kitchen, bathroom, extension, etc.), estimated size, and budget range. Only qualified, scope-aware leads reach the builder — no more budget shoppers.
| Metric | Before (HiPages) | After (TradesPro) |
|---|---|---|
| Monthly platform cost | $500 + $50/lead | $30 flat |
| Lead quality | 80% budget clients | 100% premium |
| Conversion rate | 2% | 6% |
| Monthly revenue | Inconsistent | $75K–$100K |
A direct comparison of what changed for this Brisbane builder.
From a $30/month investment. The gallery turned his portfolio into his best salesperson.
About this case study and what it means for builders like you.
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