The 15-Point Tradie Website Checklist
Most tradie websites score between 4 and 7. That means Google is routing your potential customers to someone else — right now, while you're reading this.
No spam. One email with your checklist. That's it.
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What the checklist covers — and why each category costs you jobs.
15 items across 4 categories. Run through each one on your live site and you'll know exactly what's missing.
What visitors see before they scroll
Whether customers can immediately see your trade, your area, and how to contact you — without touching the scroll bar.
You have 3 seconds. If the first thing they see doesn't tell them you're a plumber in Parramatta who takes bookings, they're gone. They won't scroll to find out — they'll hit back and call the next result.
Proof you're real before they call
Whether your site gives a homeowner enough reason to trust you — licence number, reviews, real photos, a named person behind the business.
After finding your site, customers Google you to verify you're legit. No licence number, no reviews, no real photos of you or your work means doubt. And doubt means they call someone else who made it easy to say yes.
Does your site convert at all hours?
Whether your site actually converts visitors into enquiries — at 11pm on a Sunday, not just Monday to Friday when you're available to answer the phone.
40% of tradie enquiries happen outside business hours. If there's no booking form, those jobs go to whoever has one. A form that pre-qualifies the job saves you time on calls that go nowhere.
Can Google match you to suburb searches?
Whether Google can understand that your business operates in specific suburbs — and match you to searches like "plumber Penrith" or "electrician Campbelltown."
Google ranks websites partly on relevance signals. A site that never mentions your suburbs doesn't rank for suburb searches. It's that simple — and that fixable.
What most tradies discover.
No case studies — just the patterns we see when tradies audit their own sites.
His phone number was only in the footer — invisible on mobile. No suburb pages. No booking form. His Google Business Profile was unverified. His competitor down the road scored 11/15 and appeared in the top 3 Google results for "plumber Penrith." Same quality of work. Completely different visibility. The gap wasn't talent or reputation — it was a checklist of 6 missing website items.
When she ran the checklist, she found her site was missing a clickable phone number on mobile, had no service area listed, and loaded in 7 seconds on a phone. She fixed those three things herself — no agency, no rebuild. Her website enquiries went from near-zero to 3–4 a month. She kept the hipages listing but stopped depending on it. Her own site now pays its way.
The checklist revealed three quiet killers: no before/after gallery, no Google Business Profile link, and a contact form that only asked for name and email — no project description, no suburb. Visitors who found him couldn't pre-qualify themselves. He was spending 45 minutes on calls for jobs 40 minutes away that didn't suit his team. Adding three fields to the form fixed that. The site he paid $3k for was fine — it just needed a 20-minute audit.
What your score means — and what to do about it.
Count how many of the 15 items your site has. Here's what it tells you and where to start.
The basics aren't there. Visitors are landing on your site and leaving without contacting you — not because your work isn't good, but because your site doesn't make it easy enough to take the next step.
Your above-the-fold items. Add a visible, clickable phone number and a short contact form to the top of your homepage this week. These two changes alone can double your conversion rate from existing traffic — before you touch anything else.
The foundation is there. Your site isn't scaring people away, but the gaps in your trust signals and local SEO mean you're missing enquiries — especially from people searching by suburb.
Your trust signals and local SEO. Add your trade licence, aim for 10 Google reviews, and create one dedicated page for each suburb you work in. These changes take 2–3 weeks to set up and 30–60 days to show up in your enquiries.
Nothing urgently broken. You've got the fundamentals that most tradies are missing — which puts you ahead of your local competitors in ways they probably don't realise.
Nothing urgently broken — now optimise. Add more suburb pages, publish monthly Google Business Profile posts, and keep building your review volume. This is where the compounding starts — each improvement makes the next one work harder.
Already know you need more? Skip the checklist.
If you've already done the audit and know you need a proper fix, here's what we build.